Homegrown brand Castlery to unveil new flagship store at Liat Towers

What had actually begun as a four-man group in Ubi in 2013 has actually grown as a digital brand name and a disruptor in the traditional furnishings service industry. Castlery’s collection of furniture presently sits in 300,000 homes globally.

“The government will determine as well as associate a lot more companies like Castlery to construct the future generation of Singapore Global Enterprises as the following engine of development for our economy,” includes Siow. As part of its international growth strategy, the label likewise intends to hire 100 more personnel over the following year to load supply chain, promotion and also visual merchandising jobs.

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“Castlery has created a clear program to reach this desire while keeping a solid Singapore base,” shares Jeffrey Siow, managing director and also CEO of EnterpriseSG. Presently, international orders account for over 80% of Castlery’s overall earnings.

Since signing up with the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has seen a six-fold rise in revenue, releasing shops in up to 50 metropolitan areas in the US and expanding ventures in Australia.

“Being the first neighborhood furniture pieces brand to initiate in Liat Towers is a substantial as well as meaningful milestone for us. It is a physical symptom of our progress passions as well as reflects our unwavering dedication to keeping true to our beginnings, “says Castlery co-founder Declan Ee.

Homemade furniture pieces company Castlery intends to launch a brand-new flagship shop at Liat Towers in the third quarter. Totalling 24,000 sq ft all over two floors, it will be the brand’s biggest shop to period as well as will present an enhanced store experience that complements Castlery’s online-to-offline shopping experience. Found in the heart of Orchard Road, Liat Towers is also residence to global companies like Hermes, a French deluxe fashion house and also Swiss luxury watch designer Audemars Piguet.

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