Homegrown brand Castlery to unveil new flagship store at Liat Towers
Homemade furniture brand Castlery prepares to launch a new front runner store at Liat Towers in the third quarter. Completing 24,000 sq ft across two levels, it will be the label’s biggest shop to date and also will present an improved store experience that enhances Castlery’s online-to-offline purchasing experience. Situated in the heart of Orchard Road, Liat Towers is likewise residence to global brands like Hermes, a French high-end style home and also Swiss luxury watch producer Audemars Piguet.
“The administration will certainly determine and also associate more business like Castlery to develop the next generation of Singapore Global Enterprises as the next engine of development for our overall economy,” includes Siow. As part of its international development technique, the company also plans to employ 100 more employees over the following year to fill up supply chain, promotion and also aesthetic retailing roles.
Considering that signing up with the Venture Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually viewed a six-fold surge in revenue, releasing stores in up to 50 metropolitan areas in the US and increasing ventures in Australia.
“Castlery has established a clear strategy to attain this aspiration while sustaining a good Singapore base,” claims Jeffrey Siow, handling supervisor and chief executive officer of EnterpriseSG. At the moment, worldwide orders represent over 80% of Castlery’s overall revenue.
“Being the initial neighborhood furniture pieces brand to establish in Liat Towers is a considerable as well as significant event for us. It is a physical symptom of our expansion ambitions and also shows our undeviating dedication to keeping real to our roots, “says Castlery founder Declan Ee.
What had actually started out as a four-man group in Ubi in 2013 has actually expanded as a digital brand as well as a disruptor in the typical furnishings business sector. Castlery’s collection of furnishings presently sits in 300,000 houses globally.